I was one of these people who believed Arabic music videos have reached the point where they are lackluster, tired and dull. Once in a while, we get to see something interesting, something inspiring. This time, Jad Shwery delivered that very thing.
Changing his style and his format to make a music video for the lovable cross-talented Lebanese songstress Cyrine Abdel Nour. You would think you are watching a regular love story that has gone bad. Where the lady is the ultimate lover and the man just does not care. Something that we have seen a million times. You know the story where there's a gulf between the couple and someone if putting a lot more in than they are getting back in return.
Then Jad's idea changes that as you watched till the end, you will learn of a twist. The twist it may have been something you've seen in a Hollywood film, but Jad captures it beautifully and makes the music video a memorable work. Not to be overlooked, the location and set used for this picture. You are so attached to the story as there are no distractions or unnecessary subplots. Jad outdone himself here and this makes him (at least in my book) one of the most creative and original music video directors. See him tackles a serious issue in his music video that many entertainers shy away from addressing.
I am sure not many singers can challenge Cyrine in her acting. She is so expressive and this is why her acting career has been going strong for a decade. She is a heavyweight actress who spared no effort to portray a complicated character. Jad was working with an A list pop icon, and he brought his A game. So pay close attention to all the details, there's a reality and there's an alternative reality.
